Hello, I am Amanda Wu (she/her)
I am a San Francisco, CA-based associate creative director working at Everyday Health Group, Pregnancy and Parenting. My team oversees the UX for both the BabyCenter and What to Expect brands. I am certified for Mobile Design at NN/G. specializing in UX for website and mobile apps and lead a globally distributed team of designers. I’ve spent most of my career as an in-house designer for various companies including travel, shopping, health and social networking.
I believe user experience design is about solving problems. I enjoy aligning business objectives with user needs to find the best possible solution for our products. i make UX decisions based on an iterative cycle of research, prototype, user testing and data analysis. My UX projects always starts with research and ends with research.